CBS Daytime Marks Milestone
CBS Daytime passed a milestone as its soap lineup was No. 1 in households for its 1,000th week, Broadcasting & Cable reports. “The Young and the Restless ” did even better, coming in No. 1 in households for the 1,012th…
Ratings
Spears Beats Lohan in Ratings
Britney Spears’ two appearances on CBS’ “How I Met Your Mother” received higher ratings than an episode of ABC’s “Ugly Betty” featuring Lindsay Lohan, the New York Post reports. Spears’ second appearance drew 9 million viewers, down from 10.7 million…
Hallmark to Launch Local Ratings Software
Hallmark Channel will be the first national cable client to use Nielsen’s Arianna Multi Market software for local market ratings data, Multichannel News reports. The product allows networks to quickly pull customized reports and data, the newspaper says. —Vlada Gelman
Talk, Magazine Shows Hold Ratings
The week ending May 18, the third full week of sweeps, found five talk shows up in the ratings, with six others holding steady, TVNewsday reports. Syndicated magazine shows also performed well, in particular “Entertainment Tonight,” which rose 17% during…
‘Andromeda’ Scores for A&E
The first part of A&E’s “The Andromeda Strain” debuted to 4.8 million viewers, making it the second most watched program on the network after “Flight 93,” the Hollywood Reporter says. The program averaged 2.5 million viewers in the adults 18-49…
‘Nightline’ Beats Late-Night Talkers
“Nightline” beat both “The Tonight Show With Jay Leno” and “The Late Show With David Letterman” in the ratings Tuesday night, TVNewswer reports. “Nighline” scored a 4.5 rating/10 share for the big news day, which featured two state primaries, the…
Nielsen to Offer Local L3 Ratings
Nielsen will begin reporting live-plus-three program ratings for TV stations in the top markets starting with May sweeps, TVNewsday reports. However, national advertisers are resistant since Nielsen can offer only local program viewership ratings whereas national ratings also provide buyers…
Talk Show Ratings Rise As Sweeps Begin
Daytime talk shows performed well during the week ending April 27, which included the first two days of May sweeps, TVNewsday reports. “Oprah,” “Dr. Phil” and “Rachael Ray” rose 9, 10 and 6 percent, respectively, the Web site says. CBS…
Nielsen Lays Out DTV Plans
Nielsen Media Research has issued a nine-page letter to its clients detailing its plan for the digital TV transition, AdWeek reports. Nielsen assures that “most homes” in its audience rating sample will be equipped to receive digital signals by the…
Telemundo Is IAG Research’s Latest Client
Telemundo has signed on as IAG Research’s first Spanish-language TV network client, reports Mediaweek. IAG Research has been measuring viewer response to Spanish-language ads and programs since August, notes the newspaper. Telemundo also has expanded the capabilities of its Universal…