Showtime, Yahoo! Close to Deal

Jan 27, 2005  •  Post A Comment

Showtime Networks is close to announcing a content and promotion deal with Yahoo!. Robert Greenblatt, president of entertainment at Showtime, mentioned the deal Thursday morning during a panel discussion at the NATPE convention in Las Vegas, but declined to provide details.

He was asked whether the network is considering previewing and promoting its shows over the Internet, similar to the way The WB premiered “Jack & Bobby” on AOL.

Mr. Greenblatt said Showtime is going to do something “much bigger” with Yahoo, where former ABC Entertainment executive Lloyd Braun is now head of media and entertainment.