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‘Alex,’ ‘Martha’ Grow; ‘Tyra’ Declines

Nov 8, 2005  •  Post A Comment

Twentieth Television’s new court strip “Judge Alex” and NBC Universal’s debuting talk strip “Martha” were up for the week in households, while Warner Bros. first-season “The Tyra Banks Show” was down.

“Alex” was up 16 percent for the week ended Oct. 30 to a 2.2 national household rating, a 16 percent increase over the previous week, according to Nielsen Media Research. “Martha” grew 6 percent to a 1.7 in households, while “Tyra” dropped 6 percent to a 1.5.

Despite the weekly loss, “Tyra” has had the most growth from its premiere week in September, increasing 36 percent. “Alex” is up 5 percent from its debut week average, while “Martha” was down 15 percent.

In female demos, “Tyra” was once again the leader, eclipsing the two other new nationally rated strips. In women 18 to 34 “Tyra” scored a 1.3, versus “Alex” (0.9) and “Martha” (0.6). In women 18 to 49 “Tyra” hit a 1.1, while “Martha” and “Alex” both scored a 0.9. In women 25 to 54 “Tyra” tied “Alex” with a 1.1, while “Martha” trailed with a 1.0.

Among debuting off-network strips, Buena Vista’s “My Wife and Kids” hit a new series high with a 2.4 household rating, growing 9 percent from the previous week. Twentieth’s “The Bernie Mac Show” was flat with a 2.2 in households, Warner Bros.’ “Sex and the City” dropped 5 percent to a 2.0 and Debmar/Mercury’s “South Park” was down 7 percent to a 1.4.

For the first time in its debut season off-network one-hour weekly “Alias” from Buena Vista beat Twentieth’s “24” in households (2.2 versus 2.0). Program Partners’ “Da Vinci’s Inquest” was flat for the week with a 1.8. Warner Bros.’ “Smallville was up 7 percent from the previous week to a 1.5, Sony’s “Stargate: Atlantis” grew 7 percent to a 1.5 and Paramount’s “Star Trek: Enterprise” grew 8 percent to a 1.3.

For its first week in syndication, Twentieth’s new news strip “Geraldo at Large,” which is airing in selected metered markets, scored a weighted meter market average of 2.2 rating and 4 share for its primary runs for the week ended Nov. 6 (Nielsen did not count ratings for Tuesday, Nov. 1, which are being reprocessed).

“Geraldo” was down 29 percent from its lead in and down 12 percent from its year-ago November 2004 time period average. “Geraldo” was also down 33 percent from the premiere week of Twentieth’s previous limited-rollout strip “A Current Affair.”