NBC and Reveille Formatting ‘Eurovision’ For U.S.

Feb 10, 2006  •  Post A Comment

NBC and Reveille are partnering to create an American version of the decades-old pan-European music talent competition “Eurovision Song Contest.” In the program a singer or group will be chosen as the national winner.

The U.S. version, which has not been named, will employ a multimedia format, combining both online and televised components. All 50 states and the District of Columbia will be represented after each state completes an online competition that will also feature a digital platform to help site-users select each representative. The state-level winners will then advance to the broadcast series to perform for the title.

Viewers will select the winner through currently unnamed multimedia and high-tech resources. The performer of the winning original song will receive a recording contract and see his or her single produced and released by a major record label. The competition will be open to amateurs and professionals and can include individual performers, duos or groups. Airdates for the series have not been set.

“Eurovision,” which first broadcast more than 50 years ago, frequently attracts 100 million TV viewers globally. Groups and singers that got their big break from the competition include ABBA, Celine Dion and Olivia Newton-John.

Reveille CEO Ben Silverman will serve as executive producer.