Beaven to Lead Initiative’s North America Efforts

Mar 28, 2006  •  Post A Comment

Richard Beaven has been named CEO of North America for Initiative, the company said Monday.

Mr. Beaven, who will report to Alec Gerster, CEO of Initiative Worldwide, previously was executive VP and managing director for MediaVest in New York, where he worked on the Procter & Gamble and Coca-Cola accounts.