Friedman Returns to CBS News

Mar 27, 2006  •  Post A Comment

It’s once more into the morning-show breach for Steve Friedman, the former executive of NBC’s “Today” and CBS’s “The Early Show,” who has returned to CBS News as VP of morning broadcasts for the division.

Mr. Friedman will oversee “The Early Show,” “The Saturday Early Show,” “CBS Morning News” and “Up to the Minute,” the network’s overnight newscast.

“Steve is one of a small group of people who have had an enormous impact on morning television over the past few decades,” said CBS News and Sports President Sean McManus, who announced the hire Monday. “Along with senior executive producer Michael Bass and his team, I am confident Steve will accelerate the growth of ‘The Early Show.'”

Mr. Friedman, who was senior executive producer of “The Early Show” from May 1999 through June 2002, twice was executive producer of “Today.” During Mr. Friedman’s first tenure, 1979 to 1987, “Today” became the No. 1 morning show. He returned to the show for 1993-94, installing the “Today” family in the street-level studio that raised the stakes for all the network morning shows.

“The greatest success for morning programs comes from strong producer-executive teams,” said Mr. Friedman. “I’m looking forward to working with Michael and his staff at ‘The Early Show.’ They’ve nurtured the ‘baby’ we created in 1999; I’m looking forward to returning to the broadcast as it nears its seventh birthday.”

Mr. Friedman, a five-time Emmy winner, has served as executive producer and/or consulting producer projects such as the public broadcast specials “Flashpoints USA,” co-anchored by Bryant Gumbel and Gwen Ifill, and “Cold Pizza,” the morning show on ESPN2.