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The CW Adds Three Clear Channel Affiliates

Apr 20, 2006  •  Post A Comment

The CW has added three Clear Channel-owned stations as affiliates, raising its clearances to more than 83 percent of the country.

The newly signed stations are WKRC-DT, the digital station of Clear Channel’s CBS affiliate in Cincinnati (the 34th largest market in the country); UPN affiliate KUWB-TV in Salt Lake City (market No. 36); and WB affiliate KASN-TV in Little Rock-Pine Bluff, Ark. (57).

“By combining the best assets of The WB and UPN with our leading local programming in Cincinnati, Salt Lake City and Little Rock, we are well-positioned in each of these markets,” said Don Perry, president and CEO of Clear Channel Television. “Our other television and radio properties will also benefit from the synergistic sales and promotion opportunities that will come with The CW’s targeted young adult schedule.”

John Maatta, chief operating officer for The CW, said, “Signing long-term affiliation agreements for these three Clear Channel stations is a real coup for The CW because not only do we build on our already solid business relationship with one of broadcasting’s most respected and successful station group owners, but we also welcome three that have impressive track records enhancing the popularity and value of their programming through innovative marketing.”