Lori Openden has been named senior VP of talent and casting for the new broadcast network The CW. Dawn Ostroff, who will become The CW’s president of entertainment, made the announcement Tuesday.

Ms. Openden, who will report directly to Ms. Ostroff, will oversee the casting of series regulars, recurring roles and guest stars on CW programming as well as talent development for the network, which is jointly owned by Warner Bros. Entertainment and CBS Corp.

Ms. Openden most recently served as senior VP of talent and casting for UPN. Before joining the network full-time in August 2005, she worked as a consultant and casting executive for UPN since July 2003. She had been a freelance casting director working on several pilots, series and made-for-television films for both broadcast and cable networks.

From 1985 to 1999, Ms. Openden worked in NBC’s casting department. During her tenure, she supervised the casting of hundreds of pilots and series. She was also directly involved with casting more than 500 long-form projects at NBC.