CBS Launches innertube Channel

May 4, 2006  •  Post A Comment

CBS Corp. on Thursday announced the launch of a broadband entertainment channel called innertube. The ad-supported channel offers free to viewers original series and companions to CBS on-air programming.

Program offerings include sketch comedy, reality, talk, animation and music from CBS Entertainment, King World, CBS Paramount Network Television, CBS Paramount Domestic Television and Showtime.

Innertube will also serve as a distribution outlet for episodes of programs from CBS’s current prime-time lineup as well as material from CBS’s library. CBS will also make available episodes of series that don’t draw high enough ratings to remain on broadcast TV.

“Our company possesses some of the world’s finest entertainment programming assets and brands, and we will continue on a strategic course to find as many distribution channels and new revenue streams for them as possible,” Leslie Moonves, president and CEO of CBS Corp., said in a statement. “With this broadband channel, we’ve essentially bypassed cable and created a general entertainment outlet utilizing existing creative and content resources.”

National advertisers already signed up for innertube include Brinkmann, Cadbury Schweppes, Chili’s, Pier 1 Imports and Verizon SuperPages.com.

Shows launching on innertube this month include “Greek to Chic,” a college-based makeover reality series; “BBQ Bill,” a scripted sketch-comedy series starring Rick Najera; and “Animate This,” which uses animation to show humorous events in the lives of celebrities narrated by those celebrities.

More shows are scheduled to be launched in the summer, including “The Green Room,” which CBS calls an entertainment magazine that takes a somewhat irreverent look at CBS programming.