No Ratings Increase for MyNetworkTV Dramas

Sep 12, 2006  •  Post A Comment

MyNetworkTV’s two new dramas failed to increase its ratings in its second week on the air, with the 8 p.m. (ET) “Desire” dropping from its four-day weekday average in its debut week.

“Desire” scored a 0.9 household rating and 1 share in prime time in 44 metered markets Monday, according to Nielsen Media Research. That was down 10 percent from its Tuesday-through-Friday average last week (1.0/2).

Monday’s “Desire” was down 50 percent from its lead-in (1.8/3) and down 64 percent from its year-ago time period average (2.5/4).

The 9 p.m. drama “Fashion House” fared better with a 1.1 household rating and 2 share Monday, a number that was even with its four-day weekday average from last week. “Fashion House” was up 38 percent from its quarter-hour lead in (0.8/1) but down 52 percent from its year-ago time period average (2.3/3).