Viewers Can Shop Using Remote Control in Dish Network Campaign

Sep 19, 2006  •  Post A Comment

Reebok on Monday launched an interactive ad campaign on EchoStar Communications’ Dish Network that will allow viewers to buy jerseys and other apparel using their remote control.

Interactive commercials are running before and during ESPN’s “Monday Night Football.” Viewers currently can access video player profiles and play trivia games for prizes. Later in the season they’ll be able to enter credit card information with their remotes and make purchases.

EchoStar said this marks the first time a marketer has worked with a satellite provider to allow viewers nationally the opportunity to buy goods directly through the provider from a 30-second commercial.

“Reebok is going beyond the traditional 30-second commercial to deliver a real-time interactive experience to consumers nationwide who never have to leave the comfort of their couches to make a purchase,” Chris Kager, president of TMG’s The Ad Group, which sells ad time on EchoStar, said in a statement. “Reebok is embracing the power of traditional cable networks while adding the flexibility of TMG’s nationally distributed TV channels to deliver on-screen triggers, iAds, long-form video, an interactive contest and set-top box audience analysis.”