CEA: Consumer HDTV Demand Steady

Oct 19, 2006  •  Post A Comment

n the past year, plasma television set prices have dropped about 30 percent. LCD prices have dropped 15 percent. The first generation of high-definition home video players were released. Cable and satellite providers added more HD content for linear and on-demand delivery.
Despite all these factors making HD more affordable and available, holiday interest in buying an HDTV set went up only 2 percent this year, according to figures in the 13th Annual CE Holiday Purchase Patterns study released this week by the Consumer Electronics Association.
The nationwide survey of 1,000 adults showed that the likelihood of a consumer buying an HDTV set was 16 percent last year, 18 percent this year.
Among the list of most-wanted consumer electronics, HDTV sets were behind MP3 players, DVD players and recorders, digital cameras, laptops and PCs, televisions, video game systems, cellphones and camcorders.
The relatively high cost of HDTV sets was a prime factor in the limited growth in consumers’ interest in buying sets, a CEA spokesperson said.
Overall household spending for the holidays will be up 14 percent this year to $1,625, according to the survey. Half of holiday spending will be on gifts, a 27 percent increase compared with 2005. Consumers will spend $195 on average for consumer electronics, the survey said.
This article is part of TVWeek.com’s High Definition newsletter, a weekly source of breaking HD news, articles and interviews written by Senior Reporter James Hibberd.

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