Comcast Interactive Capital and Turner Broadcasting invested in Atlanta-based startup ViTrue, which provides technology to enable user-generated advertising campaigns.
As part of the “single-digit millions” investment, Comcast and Turner gain spots on ViTrue’s board, the companies said Tuesday in a statement. Former Tandberg Television President Reggie Bradford founded ViTrue.
Turner and Comcast also invested jointly in video-sharing site Revver earlier this year. ViTrue will put the cash towards technology investments and partnerships with brands and advertisers.
Comcast, Turner Invest in User-Generated Ad Firm
Oct 24, 2006 • Post A Comment