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MTV Nets, Nexon Form Game Partnership

Nov 9, 2006  •  Post A Comment

MTV Networks on Thursday announced a strategic partnership with Nexon to enhance MTVN’s Neopets.com online youth community and market Nexon’s online game titles via MTVN’s cable networks in North America.

Nexon, whose massive multiplayer online games are extremely popular in Korea, will work with Neopets to add the ability to purchase premium virtual items for customization and personalization. Nexon will also help market Neopets in Asia.

Nexon is launching its Maple Story, Audition and Kart Rider games in North America. The marketing campaign will run on MTV, MTV2 MTVU, Comedy Central, Nickelodeon, The N, Neopets.com, Shockwave.com, Addictinggames.com, Gametrailers.com and XFire.

“We are confident that through the alliance, Neopets will gain strong momentum in successfully serving its users with more value-added services and that Nexon will be able to rapidly expand in the North American market,” said David Lee, CEO of Nexon Japan.