Verizon’s V CAST to Carry YouTube Clips

Nov 28, 2006  •  Post A Comment

In the highest-profile pact to date between a viral video Web site and a cellular carrier, YouTube will partner with Verizon to provide video clips to the phone company’s V CAST mobile television service starting in December.

It’s YouTube’s first distribution deal with a mobile video provider, marking a new step for the most-visited viral video site. YouTube will select the videos from among its most popular clips to deliver to V CAST customers.

Other online video sites paved the way for the YouTube-Verizon deal. AtomFilms launched a channel on V CAST in May, and for several months the Atom Films channel on V CAST was in the No. 1 position under V CAST’s entertainment category. Competing online video site Break.com has been providing video clips to mobile service Amp’d Mobile for the last year.

YouTube brings new heft to the mobile video market and may try to strike deals with other carriers as competing video-sharing sites try to team up with cellular companies. The fact that short-form video is a natural fit for both industries may facilitate more partnerships.

The YouTube videos should be accessible to anyone with V CAST, which starts at $15 per month. Financial terms of the YouTube/Verizon partnership were not disclosed.