NBCU to Offer Programming Through New Mobile-TV Service

Jan 8, 2007  •  Post A Comment

NBC Universal inked a deal to supply news and entertainment programming to mobile-television service MediaFLO, which is slated to launch later this quarter.

Under the deal, MediaFlo will carry live the full-length versions of news shows such as “Today,” “Nightly News with Brian Williams” and “Meet the Press,” as well as late night content such as “The Tonight Show with Jay Leno” and “Late Night with Conan O’Brien.”

Mobile TV is poised to grow this year as more content providers strike deals with mobile services, such as MediaFlo and its competitor Modeo, which launched a trial in New York recently. By the end of the third quarter of 2006, the United States counted about 5.1 million mobile video subscribers, double the number at the end of the first quarter, according to mobile research firm Telephia.

MediaFLO is a service of wireless technology provider Qualcomm that can deliver live and full-length TV programming on the cell phone at broadcast-TV quality, the company said.

MediaFLO said it will strike more content deals before it launches service.

(Editor: Baumann)