Lay’s Is Playing for ‘HomeTeam’

Mar 5, 2007  •  Post A Comment

Litton Entertainment’s weekly series “HomeTeam” has partnered with Frito-Lay for a marketing blitz based on Lay’s potato chips.

The “HomeTeam” partnership is part of the Lay’s brand larger strategy and new communication centered on sharing moments of joy. Lay’s has launched a national television advertising campaign around this theme, and the theme will continue to be seen in store activation, event marketing and brand partnerships with select organizations dedicated to bringing joy to others.

“The Lay’s brand has long celebrated the joy found in the simple pleasures of life,” said Charlie Veraza, vice president, marketing, Frito-Lay North America. “This partnership with ‘HomeTeam’ helps the Lay’s brand create and share the moments of joy that come from the unforgettable emotional connections made by family, friends and neighbors as they come together to help a deserving family.”

The series, hosted by former “Apprentice” star Troy McClain, features people realizing their dream of owning their first house. It recently was renewed for a third season.

Lays.com will immediately begin featuring moments of joy from past and upcoming episodes of the television series.

” ‘HomeTeam’ embodies the values of family, friendship, community service and pride in a job well done, and shares that with television viewers across the country,” said Stephanie Durham, executive in charge of production for “HomeTeam.” “The Lay’s brand and ‘HomeTeam’ are the perfect partners because both organizations are committed to building and sharing joy within the community.”

(Editor: Horowitz)