Auto Ad Spending, 2006 |
Advertising spending by the automobile industry dropped 1 percent to $13.5 million in 2006, according to Nielsen’s Monitor-Plus service. The automotive industry is traditionally the biggest ad spender, so even a small skid is of big concern to companies in the media world. Some media categories were affected more than others, as the chart below shows. |
Media Type |
2006 ($ mil) |
% Change |
% of ($ mil) |
Difference |
Spot TV (210 DMAs) |
6,102.6 | 4% | 45% | 256.7 |
Network TV |
2,847.5 | 3% | 21% | 82.2 |
Cable TV |
1,536.0 | -9% | 11% | -151.4 |
National Magazine |
1,447.3 |
0% | 11% | -164.9 |
Spot Radio |
406.6 | 8% | 3.0% | 31.1 |
Local Newspaper |
354.9 | -41% | 2.6% | -243.0 |
Network & Cable TV |
313.0 | 9% | 2.3% | 26.6 |
National Newspaper |
160.6 | -6% | 1.2% | -9.8 |
Outdoor | 153.1 | 1% | 1.1% | 1.0 |
Syndicated TV |
75.7 | -21% | 0.6% | -20.1 |
Network Radio |
41.0 | 1% | 0.3% | 0.6 |
National Sunday Supplement |
12.5 | -36% | 0.1% | -7.0 |
Local Magazine |
10.2 | 9% | 0.1% | 0.8 |
Local Sunday Supplement |
0.2 | -24% | 0.001% | -0.05 |
Grand Total |
13,461.5 |
-1% | 100% | -197.2 |
Source: Nielsen Monitor-Plus |
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