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Auto Ad Spending 2006

May 9, 2007  •  Post A Comment

Auto
Ad Spending, 2006
Advertising spending
by the automobile industry dropped 1 percent to $13.5 million in 2006, according
to Nielsen’s Monitor-Plus service. The automotive industry is traditionally
the biggest ad spender, so even a small skid is of big concern to companies
in the media world. Some media categories were affected more than others,
as the chart below shows.
Media
Type
2006

($ mil)

% Change
06 vs. 05 Budget

% of
($ mil)
Difference
Spot
TV (210 DMAs)
6,102.6 4% 45% 256.7
Network
TV
2,847.5 3% 21% 82.2
Cable
TV
1,536.0 -9% 11% -151.4
National
Magazine
1,447.3
0% 11% -164.9
Spot
Radio
406.6 8% 3.0% 31.1

Local Newspaper
Spanish-Language

354.9 -41% 2.6% -243.0
Network
& Cable TV
313.0 9% 2.3% 26.6
National
Newspaper
160.6 -6% 1.2% -9.8
Outdoor 153.1 1% 1.1% 1.0
Syndicated
TV
75.7 -21% 0.6% -20.1
Network
Radio
41.0 1% 0.3% 0.6
National
Sunday
Supplement
12.5 -36% 0.1% -7.0
Local
Magazine
10.2 9% 0.1% 0.8
Local Sunday
Supplement
0.2 -24% 0.001% -0.05
Grand
Total
13,461.5
-1% 100% -197.2
Source:
Nielsen Monitor-Plus

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