Concert.TV Adds Broadband Service

May 21, 2007  •  Post A Comment

Video-on-demand network Concert.TV said today that it’s adding a broadband component when it launches online in the fall. The site will include live music performances and documentaries and be programmed similarly to the VOD channel that’s in more than 17 million homes.
Many niche programmers that began as VOD networks in the last two years have recently launched broadband sites too, such as HealthiNation and now Concert.TV. As consumers shift to watch video online, programmers can bypass onerous carriage negotiations with cable operators and launch a site with an immediate national reach. Advertising options online are also more flexible than on VOD.
The online version of Concert.TV will include “thousands” of music videos from every genre, community features, user submissions and a syndicated video player.
Concert.TV’s on-air advertisers have included Coca-Cola, Visa, Target, Volkswagen, Warner Brothers, Paramount, Cingular and Starbucks.


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