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YouTube Launches Sketch Comedy Contest

May 21, 2007  •  Post A Comment

As part of its ongoing efforts to professionalize its site, YouTube launched today its first sketch comedy contest. The three-round competition pits aspiring sketch comedians against each other in a nine-week contest.
YouTube brought Sierra Mist Lemon Squeeze on board as a sponsor and has also enlisted a panel of Hollywood agents, writers, producers and executives to select 20 finalists from the first round. The YouTube community then will vote on final winners from the next two rounds with the winning series to be unveiled on July 12.
The goal of the competition is to encourage video creators to build and sustain an audience for episodic comedic series, YouTube said.
The winner receives new production gear, the chance to shoot an original short for Sierra Mist that will live on SierraMist.com, and a meeting with talent agents.

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