French Open Coverage Gets Assist From MLB

May 24, 2007  •  Post A Comment

Tennis’ French Open is playing ball with Major League Baseball.
Tennis Channel has struck a deal with MLB Advanced Media (MLBAM), signing a multiyear agreement to stream live matches and supporting content to Tennis Channel’s Web site.
MLBAM, the interactive media and Internet company of Major League Baseball, will start streaming with June’s French Open, a Grand Slam event.
The annual clay court matches will be shown live, allowing Web viewers to choose from up to four simultaneous matches. In addition to live matches, www.TennisChannel.com will provide other on-demand video content, including daily highlights, archived matches and original content.
“Tennis is a perfect fit for broadband coverage because there are many matches other than the one on center court usually shown on television,” said Victoria Quoss, executive vice president of programming and network strategy, Tennis Channel. “Tennis Channel will help evolve the way the sport is covered by allowing fans to see more matches and have more access to the players they want to see, but also, in doing so, allow us to grow both our business and the network’s brand.”
Under the arrangement, MLBAM also will help with sponsorship and online advertising sales efforts for the site.
“MLBAM is state-of-the-art when it comes to broadband and online sports content,” said Lynn Forbes, vice president, Web and new media, Tennis Channel. “Tennis Channel plans to bring the broadband experience to tennis audiences like never before, and MLBAM helps us to deliver that promise to our online viewers as well.”
(Editor: Horowitz)


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