HBO is making the pilot episode of its new comedy, “Flight of the Conchords,” available online to promote the show.
The show is available exclusively on MySpace until May 21. After that the show will be available on HBO.com. Users will also be able to access the full episode on several video sharing sites, content providers and download services, enabling users to share it with friends.
“It was our desire to make “Flight of the Conchords” available to the masses via multiple platforms and to let the content move virally,” said Courteney Monroe, senior VP vice president, Consumer Marketing.
HBO worked with interactive ad agency Deep Focus on the project.
(Editor: Romanelli)