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NBCU-News Corp. Online Venture Adds Content

May 30, 2007  •  Post A Comment

News Corp. and NBC Universal brought additional cable channels into their joint online video venture today.
When the YouTube competitor launches later this summer, the roster will include content from Fuel TV, Oxygen, Speed, Sundance Channel and TV Guide, as well as partners Fox, NBC and others.
News Corp. has ownership stakes in Fuel, Speed and TV Guide, while NBC Universal partially owns Sundance.
The new partners will primarily contribute short-form content for both the destination site of the venture and its online distribution partners, which include AOL, MSN and MySpace.
Sundance programming will include full-length series, Web series, short films and short-form content.
NBC Universal and News Corp. formed the still-unnamed joint venture in March to fight back against the increasing dominance of YouTube as the leading online video destination. Big media companies have been reluctant to fully embrace YouTube because of copyright concerns on the video-sharing site.
(Editor: Horowitz)

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