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Top 25 Local Broadcast TV Advertisers

May 30, 2007  •  Post A Comment

May 30, 2007

TOP 25

LOCAL BROADCAST TV ADVERTISERS*
Top 100 Markets
First Quarter 2007

 

($,000)

Big spending declines by automobile dealer associations helped push local TV ad revenues down by 3 percent during the first quarter. Other advertisers, notably Verizon and McDonald’s, posted big spending increases. The chart below lists the top 25 local broadcast TV advertisers in the top 100 markets during the first quarter.

Rank

Company

FIRST QTR
2007

FIRST QTR
2006

%
Change

1

General Motors Corp. Dealer Assn.

96,288.2

111,706.5

-13.8

2

Honda Motor Co.

91,312.7

91,525.4

-0.2

3

DaimlerChrysler Corp.

81,518.1

106,302.0

-23.3

4

AT&T

77,393.6

67,078.6

+15.4

5

Toyota Motor Corp Dealer Assn.

76,284.5

86,085.1

-11.4

6

Nissan Motor Co.

70,081.3

58,523.7

+19.7

7

Ford Motor Co. Dealer Assn.

67,526.1

108,039.9

-37.5

8

Verizon Communications

64,289.3

39,610.8

+62.3

9

Ford Motor Co.

58,008.5

56,296.9

+3.0

10

Toyota Motor Corp.

57,231.7

56,406.5

+1.5

11

McDonalds Corp.

48,660.0

36,538.6

+33.2

12

Yum Brands

46,172.8

48,983.7

-5.7

13

Toyota Motor Corp. Local Dealers

44,449.4

45,231.1

-1.7

14

Time Warner

43,391.5

29,997.3

+44.7

15

Berkshire Hathaway

38,080.5

35,947.2

+5.9

16

General Motors Corp.

37,846.8

57,596.6

-34.3

17

General Motors Corp. Local Dealers

34,658.4

37,505.2

-7.6

18

Comcast Corp.

34,429.2

26,014.6

+32.3

19

Procter & Gamble

33,424.7

30,626.0

+9.1

20

General Mills

30,347.5

31,306.7

-3.1

21

DaimlerChrysler Dealer Assn.

29,438.3

20,714.4

+42.1

22

Empire Today

28,383.0

22,845.0

+24.2

23

Walt Disney Co.

28,148.4

29,110.7

-3.3

24

Doctors Associates Inc.

26,514.5

29,755.0

-10.9

25

National Amusements

24,944.5

10,842.6

+130.1

*Includes both local and national spot activity

Copyright 2006, 2007. TNS Media Intelligence

 

 

 

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