NFL Inks Canadian Broadcast Deal

May 23, 2007  •  Post A Comment

The National Football League has completed a three-year television package deal with Canadian broadcasters CTV and Rogers Communications in a move designed to broaden NFL coverage in the country. As part of the deal, CTV will have rights to air the Super Bowl in Canada.
The new broadcast agreement will begin this fall and run through the 2009 NFL season, with CTV airing Sunday early afternoon football games as well as the playoffs and the Super Bowl. Rogers, meanwhile, will broadcast late afternoon games on Omni 1, Omni 2 and Rogers Sportsnet.
Canadian network TSN will remain the home of the NFL’s Sunday night, Monday night and late-season Thursday-Saturday night packages.
“We are delighted to broaden our partnerships with CTV and Rogers,” said Charles White, NFL vice president of international media. “More fans in Canada than ever before will have access to all the excitement of NFL football on Sunday afternoons.”
This agreement marks the first broadcast deal between the NFL and CTV, which ranks as Canada’s top-rated conventional television network. CTV will offer every NFL telecast in high-definition as well as providing cross-promotional support through its other media outlets, which include TSN and the Globe & Mail newspaper.
(Editor: Horowitz)


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