Telemundo is canceling “Vas o no Vas,” its version to do “Deal or No Deal,” but it is taking parent company NBC Universal’s 360-degree marketing plan out for a spin in 2007-2008 season.
At its upfront presentation to Madison Avenue, the Spanish-language network announced “multi-screen marketing opportunities” that it said will cast as a “marketing partner” of advertisers.
The 360 campaigns—for programs including “Back 2 School,” “Chivas de Guadalajara,” “12 Corazones:
Rumbo al Altar,” and “Idolos de Juventud”—will offer combinations of components on Telemundo, Yahoo!Telemundo, mun2 and holamun2.com in varying combinations. There also will be broader sponsorship options that include mobile, retail/in-store, polling, sweepstakes and other contests, and events.
As for programming, Telemundo President Don Browne said the network will keep up the production pace of more than 1,000 hours of original content next season, including a venture into late night with a variety show, four new prime-time novellas, and “12 Corazones Rumbo al Altar,” a prime-time spinoff of its daytime dating show.
If “Mas Vale Tarde,” a mix of interviews, music and sketches hosted by Alex Cambert, works on Thursday late-nights, it could expand.
Meanwhile, youth-oriented network mun2 has ordered up a half-hour magazine, “holamun2.com: El Show,” and a reality show set in a beauty school, “Beauty Es Cool”; and a mentoring show, “The mun2 Hookup.”