The Cable & Television Association for Marketing announced two more keynote speakers for its annual CTAM Summit, which is being held in Washington July 23-25.
The conference, which carries the theme “Power to the People,” will focus on four key areas: next-generation trends, digital products, brand marketing and relationship marketing.
New on the program as keynoters are Steve Hayden, vice chairman of ad agency Ogilvy & Mather Worldwide on brand marketing, and Sheri Swan, founder of Streative Branding on future trends.
Previously, CTAM said that Gary Loveman, chairman, CEO and president, Harrah’s Entertainment, will speak on relationship marketing, and Phil Schoonover, chairman, president and CEO, Circuit City, will speak about digital products.
CTAM also said its closing panels will feature Glenn Britt, president and CEO, Time Warner Cable; George Bodenheimer, president, ESPN; Mark Cuban, president and chairman, HDNet; Neil Smit, president, CEO and director, Charter; and Debora Wilson, president, the Weather Channel.
(Editor: Romanelli)
CTAM Adds Keynote Speakers
Jun 19, 2007 • Post A Comment
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