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Product Placement on the Rise

Jun 20, 2007  •  Post A Comment

Nielsen Product Placement Service said the number of product placements in prime-time broadcast shows rose about 1 percent to 8,893 occurrences in the first quarter from 8,783 a year ago. “American Idol” on Fox claimed the most product placements. Coca-Cola, not coincidentally a sponsor of “Idol,” scored as the top brand appearing in product placements. The following charts show the programs with the most product placement and the brands that show up most often in prime time.

‘Talent’ Tops Tuesday
Program Network          Total # Occurrences
American Idol            FOX 3,113
The Amazing Race: All Stars CBS 1, 014
Beauty and the Geek CW 946
The Apprentice          NBC 945
The Pussycat Dolls Present… CW 667
Extreme Makeover: Home Edition ABC 566
America’s Next Top Model CW 430
NCIS   CBS 426
The Office NBC 416
’Til Death FOX 370
Total      8, 893
Source: Place*Views, Nielsen Product Placement Service

 

Top 10 Brands: Product Placement, Q1 2007
Brand  Total # Occurrences
Coca-Cola Soft Drinks 2,488
Pussycat Dolls Lounge Nightclub    376
Boston Red Sox        232
Nike Apparel 208
Dell Computer Systems      

187

Chicago Bears          185

Cingular Wireless Telephone Services
Wireless Text Messaging   

164
Hewlett-Packard Computer Systems 159
Nike Sport Footwear 139
Under Armour Apparel         115
Total    4,253
Source: Place*Views, Nielsen Product Placement Service

This article is part of TVWeek.com’s Media Planner newsletter, a weekly source of breaking news, trend articles, profiles and data about media planning edited by Senior Editor Jon Lafayette.

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