Nielsen Product Placement Service said the number of product placements in prime-time broadcast shows rose about 1 percent to 8,893 occurrences in the first quarter from 8,783 a year ago. “American Idol” on Fox claimed the most product placements. Coca-Cola, not coincidentally a sponsor of “Idol,” scored as the top brand appearing in product placements. The following charts show the programs with the most product placement and the brands that show up most often in prime time. |
‘Talent’ Tops Tuesday |
Program | Network | Total # Occurrences |
American Idol | FOX | 3,113 |
The Amazing Race: All Stars | CBS | 1, 014 |
Beauty and the Geek | CW | 946 |
The Apprentice | NBC | 945 |
The Pussycat Dolls Present… | CW | 667 |
Extreme Makeover: Home Edition | ABC | 566 |
America’s Next Top Model | CW | 430 |
NCIS | CBS | 426 |
The Office | NBC | 416 |
’Til Death | FOX | 370 |
Total | 8, 893 | |
Source: Place*Views, Nielsen Product Placement Service |
Top 10 Brands: Product Placement, Q1 2007 | |
Brand | Total # Occurrences |
Coca-Cola Soft Drinks | 2,488 |
Pussycat Dolls Lounge Nightclub | 376 |
Boston Red Sox | 232 |
Nike Apparel | 208 |
Dell Computer Systems |
187 |
Chicago Bears | 185 |
Cingular Wireless Telephone Services |
164 |
Hewlett-Packard Computer Systems | 159 |
Nike Sport Footwear | 139 |
Under Armour Apparel | 115 |
Total | 4,253 |
Source: Place*Views, Nielsen Product Placement Service |
This article is part of TVWeek.com’s Media Planner newsletter, a weekly source of breaking news, trend articles, profiles and data about media planning edited by Senior Editor Jon Lafayette.
If you’re still on the fence: grab your favorite earphones, head down to a Best Buy and ask to plug them into a Zune then an iPod and see which one sounds better to you, and which interface makes you smile more. Then you’ll know which is right for you.
Apple now has Rhapsody as an app, which is a great start, but it is currently hampered by the inability to store locally on your iPod, and has a dismal 64kbps bit rate. If this changes, then it will somewhat negate this advantage for the Zune, but the 10 songs per month will still be a big plus in Zune Pass’ favor.
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