Teletrax Inks Deal with CBS

Jun 19, 2007  •  Post A Comment

Video tracking service Teletrax signed a deal with CBS today, giving the monitoring company agreements now with all four major broadcasters.
Under the deal, Teletrax will track for CBS whether the network’s promos aired on CBS affiliated stations as planned.
Teletrax uses video watermarking to track and monitor video content. With the monitoring service, CBS can evaluate the success of its promotional campaigns and adjust them if need be to drive more tune-in in certain markets, for instance, Teletrax said.


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