Nielsen Changes Web Use Measure

Jul 10, 2007  •  Post A Comment

Nielsen//NetRatings is shifting how it measures the popularity of Web sites from page views to time spent.
For the past several years, the measurement firm has used page views—the numbers of times a page is seen—as its benchmark.
However, the recent popularity of online video has turned time spent into a more valuable measurement. As Web viewers watch more video, they spend less time hopping from page to page and often spend more time on one page.
As a result, Nielsen will begin reporting both “total minutes” and “total sessions,” the company said.
(Editor: Horowitz)


  1. Creating a Mosque at Ground Zero must be the retard plot within the history of human beings, I seriously imagine it to be intentionally conceived, at very best, to insight controversy. I’m not much a conspiracy theorist but it’s possibly shameful or noxious, conceivably both of these. valerie

  2. Amazing freakin blog here. I almost cried while reading it!

  3. Your site is awesome I think you need to translate it to other languages.

  4. This is good info! Where else can if ind out more?? Who runs this joint too? Keep up the good work 🙂

  5. You make blogging look like a walk in the park! I’ve been trying to blog daily but I just cant find writing material.. you’re an inspiration to me and i’m sure many others!

  6. I’ve to say that I, personally, really like the way the Commerzbank brand turned out. To take two manufacturers and mildew them into one particular is always difficult, but th is resolution looks so straightforward. That may be kinda the stage even though is notit? :O)

Leave a Reply to Seo Services Cancel Reply

Email (will not be published)