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Nielsen Changes Web Use Measure

Jul 10, 2007  •  Post A Comment

Nielsen//NetRatings is shifting how it measures the popularity of Web sites from page views to time spent.
For the past several years, the measurement firm has used page views—the numbers of times a page is seen—as its benchmark.
However, the recent popularity of online video has turned time spent into a more valuable measurement. As Web viewers watch more video, they spend less time hopping from page to page and often spend more time on one page.
As a result, Nielsen will begin reporting both “total minutes” and “total sessions,” the company said.
(Editor: Horowitz)

7 Comments

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