Fox Stations Launch High School Web Sites

Aug 28, 2007  •  Post A Comment

Fox owned-and-operated TV stations have launched two new online projects designed to strengthen the stations’ connections with high school communities and student bodies.
In New York City, Fox-owned flagship station WNYW-TV VP and General Manager Lew Leone and Varsity Networks CEO Paul Bauersfield announced the debut of MyFoxLocker.com on Monday.
It’s a local prep sports Web site, that will feature video generated by schools and site users covered by the station in New York, New Jersey and Connecticut. In addition, the program will distribute programs that enable the high schools the station already covers to create their own micro-sites and automate some aspects, from managing statistics and photo galleries to maintaining alumni directories, of running franchises.
“MyFoxLocker.com is a valuable tool for local schools, coaches, players and fans,” Mr. Leone said in the announcement. “We are excited to be able to help the amateur sports community in our area share and celebrate their successes with a larger audience.”
Meanwhile, Fox Television Stations announced Foxhilites.com, a hyper-local online video sharing and social network focused on sports and broader aspects of high school life, in 23 markets, including Los Angeles, Chicago, Philadelphia, Boston, Dallas and Washington, D.C.
Foxhilites.com encourages students to act as local news teams covering life inside and outside their classrooms and across a range of sports and upload video they have taken to the site, which will offer online editing, audio and graphics tools. The video will become candidates for inclusion in on-air newscasts on the local Fox stations.
Designed by Fox Interactive Media, the sites also will accommodate personalized user profile pages such as are featured on larger social networking sites such as MySpace.com, which is owned by Fox parent company News Corp.
The announcement, made by Fox Television Stations Digital Media VP Ron Stitt, said the videos would be screened by local Web teams to “help ensure a safe and secure environment.”
“Whether they’re interested in sports, the arts or showing school spirit, Foxhilites.com offers a robust online platform where they can showcase their videos and talent,” Mr. Stitt said in the announcement.


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