Ad Spending Down in First Half of 2007, Cable TV Up 2.8 Percent

Sep 11, 2007  •  Post A Comment

Ad spending dropped 0.3 percent to $72.59 billion in the first half of 2007, according to a new report.
Several segments of the TV business were weak. Broadcast network TV expenditures fell 3.6 percent to $11.8 billion, spot TV was down 5.4 percent to $7.3 billion and syndication was 5.3 percent lower at $2 billion, according to TNS Media Intelligence.
Spanish language television also dropped 1.2 percent to $2.1 billion.
Cable TV was up 2.8 percent to $8.4 billion.
Internet display advertising continued to gain with a 17.7 percent increase to $5.5 billion. Also growing was outdoor advertising, which rose 3.6 percent to $11.4 billion.
“For the first time since 2001, media advertising expenditures have declined for two consecutive quarters,” said Steven Fredericks, president and CEO of TNS Media Intelligence. “While the protracted downturn in automotive spending has been a prime contributor, the overall results reflect weakness across a wide range of industries and advertisers. Given the uncertainties about near-term economic growth and consumer spending, we expect core ad spending will continue to face challenges during the second half of the year.”
(Editor: Robbins)
8:32 AM Corrects date of report.


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