Ad spending in the first half of 2007 declined 7.3 percent to $8.3 billion and seven of the top 10 advertisers reined in their ad budgets. General Motors, for example, cut spending by a whopping 27.7 percent. On the other hand, Ford Motor Co. increased its spending by 2.1 percent. The following chart tracks the top ad spenders. |
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Jan-June 2006 | Jan-June 2007 | % change | |
Procter & Gamble Co. | $1,680 | $1,657 | -1.4% |
General Motors Corp. | $1,319 | $954 | -27.7% |
AT&T Inc. | $1,050 | $914 | -12.9% |
Ford Motor Co. | $853 | $871 | 2.1% |
Johnson & Johnson | $774 | $720 | -7.0% |
Verizon Communications | $714 | $733 | 2.7% |
Time Warner Inc. | $702 | $650 | -7.4% |
Toyota Motor Corp. | $662 | $628 | -5.2% |
Kraft Foods Inc. | $606 | $608 | 0.4% |
Cerberus Capital Mgmt.* | $615 | $588 | -4.4% |
*Chrysler, Dodge, Jeep brands. |
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Source: Nielsen Monitor-Plus |
Chart: Ad Spending for Top 10 Parent Companies
Sep 26, 2007 • Post A Comment
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Dreamin. I love blogging. You all express your feelings the right way, because they are your feeling, focus on your blog it is great.
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