Ski Channel Acquires Ride Guide Programming

Sep 10, 2007  •  Post A Comment

The Ski Channel, which plans to launch next year, today announced a major programming deal with Ride Guide TV.
The Ski Channel acquired the premiere rights to 26 new one-hour episodes a year of “Ride Guide” over the life of the multiyear deal. It also gets rights to Ride Guide’s library of 300 episodes and hundreds of hours of clips.
“Ride Guide” focuses on skiing and mountain biking, bringing viewers to remote and interesting places.
“The guys know where to go, what to shoot, what to say and how to say it,” said Steve Bellamy, chairman and CEO of the Ski Channel. “They are going to be a giant test pole on the Ski Channel.”
Ride Guide programming had been appearing on Havoc, the video-on-demand and online service specializing in music and extreme sports.
“We appreciated our run on Havoc TV in the U.S., but the Ski Channel is more in tune with what we are doing,” said Ride Guide founder Kevin Pennock. “We spend our lives producing cool shows from the most remote destinations. Now viewers in the world’s biggest ski country will find us 24 hours a day on a targeted ski and mountain destination.”
The deal calls for the Ski Channel to pay an undisclosed licensing fee for the Ride Guide programming. Sponsors embedded within “Ride Guide” episodes will receive on-air and online billboards and bumpers when the shows appear on the Ski Channel.
“Ride Guide” is produced in cooperation with CanWest Media Works.
The Ski Channel has an agreement to have its programming carried on Time Warner Cable’s VOD services. It also will distribute programming via the Web, wireless and other platforms.
(Editor: Horowitz)

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