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TVB Forecasts Strong Spot Ad Revenue Growth in 2008

Sep 6, 2007  •  Post A Comment

Spot TV ad revenues will rise between 9 percent and 10 percent in 2008, according to a new forecast from the Television Bureau of Advertising.
The TVB said local spot advertising is expected to grow 5 percent to 6 percent, with national spot ads soaring 14 percent to 16 percent.
The strong growth comes because 2008 is an election and Olympic year.
The TVB also released a forecast for 2009, which will have neither a major election nor Olympics. Total spot is expected to decline by 2 percent to 4 percent, with local spot growing 1 percent to 3 percent and national spot dropping 8 percent to 10 percent.
“The structure of the business has changed dramatically because of the Olympics switching to a two-year frequency and because of the growth of political advertising in spot,” said Chris Rohrs, president of the TVB. “Odd years will always face tough comparisons to even years, when spending on both the Olympics and political ads show up. Spot TV is a two-year business cycle.”
The TVB also said station Web site revenues are expected to increase 40 percent to 50 percent in 2008 and a further 35 percent to 45 percent in 2009.
(Editor: Horowitz)

4 Comments

  1. As a producer for a geographic discovery show that runs 52 minuutes and reaches 60 million viewers, I’m a bit curious. We are inundated with sponsors that would like to fund our preproduction costs in exchange for a highlighted 6 minute ‘product in play’ incorporated into a storyline that would both benefit the show and of course manufacturers product. If we were to procede with this type of funding, how do I rate the preproduction fee and/or the fee for the airing? The channel normally normally rotates airing of a thematic program 6 times a year. Hope those numbers help in equating a suggested equation…
    Help…

  2. As a producer for a geographic discovery show that runs 52 minuutes and reaches 60 million viewers, I’m a bit curious. We are inundated with sponsors that would like to fund our preproduction costs in exchange for a highlighted 6 minute ‘product in play’ incorporated into a storyline that would both benefit the show and of course manufacturers product. If we were to procede with this type of funding, how do I rate the preproduction fee and/or the fee for the airing? The channel normally normally rotates airing of a thematic program 6 times a year. Hope those numbers help in equating a suggested equation…
    Help…

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