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Comcast, Meredith See Demand for Parents TV

Oct 22, 2007  •  Post A Comment

Comcast has made a deal with Meredith Corp. to create an on-demand service called Parents TV.
Parents TV content will feature experts from Meredith’s magazines, including Parents, Family Circle and American Baby.
Meredith Video Solutions, the company’s in-house development, production and distribution unit, will produce the original programming.
Kimberly-Clark will be one of the founding advertisers for the Parents TV on-demand service. Other advertisers include Discover Card.
“Parents TV is a great fit for Meredith and Comcast,” said Paul Karpowicz, Meredith Broadcasting Group president. “We will provide consumers with the information they need via outstanding broadcast-quality video, and Comcast’s on-demand platform enables viewers to access these videos on their own schedules.”
“With Parents TV on Comcast on-demand, families with young children will be able to access original content from the team of parenting experts at Meredith, and most importantly, it will be available whenever they need it,” said Matt Strauss, senior VP for new media at Comcast.

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