Latino-centric network Sí TV launched two user-generated Web sites today, entertainment.sitv.com and trends.sitv.com.
These sites will focus on social networking and content sharing, with material tailored to young Latinos, ages 18 to 34. All the content will be user-generated except for some Sí TV material created for the home page.
“The launch of our new Web sites and related digital partnerships represents our company’s evolution from a cable/satellite network to a laser-focused media company with multiple distribution platforms and revenue streams,” Michael Schwimmer, CEO of Sí TV, said in a statement.