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Limelight Introduces HD Web Video Service

Oct 23, 2007  •  Post A Comment

Limelight Networks, a digital media content delivery company, Tuesday introduced LimelightHD, a service that transmits high-definition media and digital content over the Internet.
LimelightHD will allow companies to deliver HD-quality movies, TV shows, video clips and games directly to users’ Internet-connected televisions, game consoles and PCs. Internet TV service Brightcove as well as Fox Interactive Media and MSN Video said they will use the new service, which Limelight says will be available immediately on over 700 broadband access networks worldwide. Other users will receive standard-definition feeds of the content for now.
Web-video software companies including Adobe Systems Inc., Microsoft Corp., Move Networks and Veoh Networks will all support LimelightHD.
“The Internet has had inherent limitations for companies trying to distribute the massive files associated with HD content, and content providers have struggled to find different ways to monetize their HD content on-line,” David Hatfield, SVP of global products and marketing and sales at Limelight Networks said in a statement.
Limelight is joining the race to bring higher quality video to the Internet. Akamai, another content delivery service, announced an HD venture in August aimed at delivering long-form high-def content over the Web.
By bypassing the public Internet and delivering content directly to broadband access networks, LimelightHD seeks to reduce delivery delay and lag time as well as offering picture quality that is four times better than what is available today, a company spokesman said.
LimelightHD will deliver the video content at 720p and 1080p resolution.
(Editor: Baumann)

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