Logo

Accuracy Key for Black Friday Shopping Sites

Nov 15, 2007  •  Post A Comment

Black Friday, the Friday after Thanksgiving, is just around the corner and Web sites highlighting deals on high-definition televisions and HD-related gadgets are in full swing.
Sites such as DealTaker.com and BlackFriday.info are offering sneak peeks at Black Friday sale prices at major retailers including Best Buy, Sears, Target, Costco and Circuit City.
Many of these sites have been around at least four years and have become increasingly prominent each year.
However, some consumers question how these sites are able to get such valuable information before it’s released, and if it’s even accurate.
Neal Rapoport, CEO of DealTaker.com, said he gets his sale information from the store itself, people who work at the stores or printing companies who have the ads.
“We don’t guarantee anything we print will be on sale,” Mr. Rapoport said. “However, we try and make sure things are as accurate as possible.”
DealTaker operates mainly as a forum, so users can bounce information and rumors off of other users on the boards; a moderator attempts to check the accuracy of the information.
Mr. Rapoport warned that a huge trend this year has been Black Friday sites posting last year’s sales information and passing it off as current.
To avoid advertising faulty sale information, some sites establish relationships with retailers in order to get accurate leads directly from the source.
“We have a close relationship with Wal-Mart,” Mr. Rapoport said. “We had advance warning when they had their $100 HD DVD sale.”
Jon Vincent, founder of BlackFriday.info, operates his site slightly differently from DealTaker.com in that it mainly focuses on actual retailers’ ads instead of word of mouth.
“We get digital pictures of ads from insiders at companies, printers and distribution chains,” Mr. Vincent said. “They send it over to us and we try and verify it.”
Both Mr. Rapoport and Mr. Vincent said the hot items this year are HDTVs and high-def DVD players.
Of rumors that Wal-Mart will offer HD DVD players for $100 again, Mr. Vincent said the retailer probably won’t do that this Black Friday, but predicted it would for Black Friday 2008. Prices on HD DVD players will range from $150 to $200, he said.
The interest in Black Friday sales keeps growing each year, Mr. Vincent said.
“Traffic has doubled from this time last year,” he said. “We’re close to 2 million visitors now and expect more.”
While BlackFriday.info doesn’t offer forums, it does provide users a special shopping list feature where they can place their favorite items and receive a reminder e-mail when their items are available for purchase.
Black Friday may not be the holiday shopper’s last chance to save on HD-related items. Cyber Monday, the Monday after Thanksgiving, is considered the biggest online shopping day of the year, and both BlackFriday.info and DealTaker.com offer sale information about the day.
“Everyone gets back to work on Monday and goes to their computer,” Mr. Rapoport said. “Stores are starting to realize people are doing this and now have sales.”
The online deals will be focused on the technology side, like HDTVs and HD DVD players. Sites like Amazon.com and Buy.com are key participants. In addition, major retailers’ Web sites will offer different deals and separate items than they did in-store on Black Friday, Mr. Rapoport said.
During the off season, sites like DealTaker.com function as coupon sites, posting deals all year round.

27 Comments

  1. I’ll be showing this article to all my friends. What a interesting read, I appreciate this information very much.Patent An Idea, Patent New Invention Thank you, Sincerely.

  2. The new Zune browser is surprisingly good, but not as good as the iPod’s. It works well, but isn’t as fast as Safari, and has a clunkier interface. If you occasionally plan on using the web browser that’s not an issue, but if you’re planning to browse the web alot from your PMP then the iPod’s larger screen and better browser may be important. store,best price,electronic,automotive

  3. got the idea from here

  4. Keep focusing on your blog. I love how we can all express our feelings. This is an extremely nice blog here 🙂

  5. Love all the opinions expressed here! How is everyone? Love how everyone expresses whatr they feel 🙂

  6. Keep focusing on your blog. I love how we can all express our feelings. This is an extremely nice blog here 🙂

  7. Love the blog here. Nice colors. I am definitely staying tuned to this one. Hope to see more.

  8. Kudos for the great article. I am glad I have taken the time to learn this.

  9. Interesting layout on your blog. I really enjoyed reading it and also I will be back to read more in the future.

  10. I am extremely impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself? Either way keep up the nice quality writing, it’s rare to see a nice blog like this one these days.. 🙂

  11. Cyber Monday tomorrow…I hope it’s a big one!

  12. Great wordpress blog here.. It’s hard to find quality writing like yours these days. I really appreciate people like you! take care and see you soon

  13. Many thanks for the great posting. I am glad I have taken the time to see this.

  14. Keep focusing on your blog. I love how we can all express our feelings. This is an extremely nice blog here 🙂

  15. Can I quote you in my report for school?

  16. Thank you for the great content. I am glad I have taken the time to see this.

  17. Great blog!! You should start many more. I love all the info provided. I will stay tuned 🙂

  18. Neat blog layout! Very easy on the eyes.. i like the colors you picked out

  19. very good information you write it very clean. I’m very lucky to get this information from you.Very useful and meaningful information that you have on your website.

  20. Greetings. First of all – fantastic blog! Secondly this information was also good and interesting to read, but I don’t think everything you have said is completely true. I will need to google about few things you have mentioned in your artcile to make sure. But anyway thanks for taking your time to write intresting artciles and good luck on writing other articles. P.S sorry for bad English, I aren’t English native speaker.

  21. Upon additional evaluate, why was notALN on th is l ist? That was a horrible redesign. I do notknow what you??? d kick out of the bottom 10 to put that in there, but nonetheless!

  22. Love the blog here. Nice colors. I am definitely staying tuned to this one. Hope to see more.

Leave a Reply to kvepalai vyrams Cancel Reply

Email (will not be published)