Bravo Sets Key ‘Runway’ Sponsors

Nov 1, 2007  •  Post A Comment

Bluefly.com, L’Oreal Paris, Saturn and Tresemme will be the key sponsors for the fourth season of “Project Runway,” Bravo announced Thursday.
Bravo is continuing its partnership with Elle magazine for a fourth season.
Other sponsors of the show include Brother International, whose sewing machines will be integrated into episodes of “Project Runway,” and the Hershey Co., which also will have on-air product integrations.
“What differentiates ‘Project Runway’ from other television properties is the unique opportunity to incorporate a diverse group of partners, all of whom are extraordinary marketers,” said Pam Henning, senior VP of global integrated marketing at the Weinstein Co., which co-produces the series. “They are committed to building engaging cross-platform programs that extend the reach of the ‘Project Runway’ brand outside of the endemic categories.”


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