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Chart: Ad Spending Up for Spanish-Language Media

Nov 14, 2007  •  Post A Comment

Spending on Spanish-language media continued to increase in the first half of 2007, according to the latest figures from Nielsen Monitor-Plus. Total spending was $2.87 billion, up 2.3% compared with the first half of 2006, but several top advertisers showed cutbacks during the period.
“The past couple of years have seen increased growth in ad spend for Spanish-language media, with automotive ranking as the top product category and Univision Communications the top advertiser for this time period,” said Brian Lane, senior VP, client strategy and product management, Nielsen Monitor-Plus.
The following charts show spending in Spanish-language media and the top spenders.

Medium

Jan-June 2006

Jan-June 2007

% Change

                                                                        ($ in millions)

Spanish-language network TV

$1,530.6

$1,533.6

0.2

Spot TV

$758.6

$763.4

0.6

Spot radio

$345.5

$349.8

1.2

National magazine*

$63.5

$72.7

14.3

Local newspaper

$52.6

$52.3

-0.4

Spanish-language cable TV**

$59.5

$104.3

75.3

Total

$2,810.3

$2,876.1

2.3%

*ESPN Deportes was added in 2007.
**Fox Sports en Español was added Jan. 1. (Excluding this network results in a 29.1% change.)

Source: Nielsen Monitor-Plus

Top 10 Advertisers Across
All Spanish-Language Media

Jan-June 2006

Jan-June 2007

% Change

($ in millions)

Broadcasting Media Partners
(Univision Communications)

$159.9

$105.8

-34

Procter & Gamble

$83.5

$82.7

-1

Lexicon Marketing

$50.4

$81.1

61

AT&T

$68.4

$58.9

-14

General Motors

$63.0

$54.1

-14

U.S. Government

$55.3

$50.4

-9

McDonalds

$50.4

$48.0

-5

Toyota Motor Corp.

$44.5

$48.0

8

Johnson & Johnson

$42.4

$47.4

12

Ford Motor Co.

$47.7

$44.4

-7

Total

$665.4

$620.8

-7

Source: Nielsen Monitor-Plus

 

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