Backchannelmedia Tests Remote Purchasing

Dec 18, 2007  •  Post A Comment

Digital television company Backchannelmedia plans to test a new technology that lets consumers purchase goods and services seen on television using their remote control linked to a consumer’s personal Web site, JackMyers.com reported today.
Backchannelmedia, an ad serving and direct response company, plans to test the new technology in at least one major television market next year, with possible plans to expand to a station group.
The new technology lets consumers watching a live or recorded show click and transfer information from ads or content to their own Web site and then securely order those products, the story said.
(Editor: Robbins)


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