Penthouse Videos to be Available in HD

Dec 13, 2007  •  Post A Comment

It had to happen eventually.
Penthouse Media Group, which publishes the eponymous porn magazine, will offer its branded adult-entertainment on-demand videos available in high-definition some time next year, marking the first time adult video-on-demand service will be available in HD, its television distribution partner said this week.
New Frontier Media Inc., which three months ago agreed to start a Penthouse brand VOD service and television channel, will offer HD videos to more than 2 million U.S. households, in addition to the almost 9 million customers that will receive Penthouse TV VOD service in standard definition. New Frontier plans to start a full-time Penthouse TV channel by mid-2009.
“Our distribution of this content in high definition is a first for adult VOD,” Ken Boenish, president of Boulder, Colorado-based New Frontier, said in a statement. “We expect additional Penthouse VOD launches in both standard definition and high definition television over the coming months.”
New Frontier in September agreed to an “exclusive, long-term, multimillion dollar contract” to develop the channel and said VOD service would begin as soon as next March. The company didn’t say which cable or satellite operators would purchase the service or air the channel when it goes live.
Adult entertainment publishing leader Playboy Enterprises Inc., whose U.S. monthly readership of more than 10 million is about five times Penthouse’s, began VOD service last year to help add viewers to its television network,. Playboy’s network, launched in 1999, is available to more than 142 million U.S. cable and satellite TV customers. Playboy TV’s Spice Digital Networks began offering HD on VOOM HD Networks in late 2003.
Penthouse was founded in 1965 in the U.K. by Bob Guccione, who brought the publishing company to the U.S. four years later. The company emerged from bankruptcy in 2004 and is owned by a group of private investors.
New Frontier said it will start a print advertising campaign for both the VOD service and the HD video service in February.


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