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CBS Outernet Extends Reach to Grocery Stores, Auto Dealerships

Jan 17, 2008  •  Post A Comment

CBS made two deals to expand its out-of-home advertising business into more stores and into auto dealerships.
The deals come one day after NBC touted its NBC Everywhere place-based digital video capabilities to ad buyers and discussed new partnerships aimed at reaching college students and fitness club members.
CBS Outernet said it was combining its grocery in-store network with Ripple, which operates an interactive network of screens in community gathering places and specialty retailers. Combined, CBS Outernet and Ripple reach 100 million viewers each month, the companies said.
The network will offer content from CBS, the New York Times, E! Entertainment and Yahoo.
“Partnering with Ripple gives our national advertising partners the capacity to reach highly desirable audiences on a very local level,” said Virginia Cargill, CEO of CBS Outernet.
CBS Outernet also made a deal to provide the Automotive Broadcasting Network with programming that will appear in auto dealerships during business hours. Included are clips from “The Late, Late Show With Craig Ferguson,” “Entertainment Tonight” and news content from “60 Minutes” and “The Early Show.”
ABN is producing automotive-oriented shorts for its car shopping audience.
“The CBS viewing experience is the perfect basis for ABN’s unique business proposition because we are supplying rich content that is sure to engage the dealership visitor,” said George Schweitzer, president, CBS Marketing. “In turn, ABN is providing an excellent new outlet for CBS video programming and expanding our reach in an area we consider significant, the fast-growing digital ‘out-of-home’ media category.”

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