CNBC, New York Times Ink Content-Sharing Deal

Jan 7, 2008  •  Post A Comment

CNBC and the New York Times agreed to share original content that relates to business and technology. CNBC refused to discuss the length or other aspects of the deal announced Monday.
It’s the first such deal for the Times with CNBC.
The arrangement takes effect immediately and covers areas including finance, economics, money management and personal finance. Each entity’s Web site will establish direct links to the other’s site.
CNBC has an exclusive content deal through 2012 with Wall Street Journal parent Dow Jones & Co.
News Corp., owner of the new Fox Business Network and Fox News Channel, closed its acquisition of Dow Jones late last year and is widely presumed to be interested in challenging the Times’ business journalism by talent raids and other measures.
“This strategic agreement brings together two leading news organizations offering more original content and coverage to our audience,” said Mark Hoffman, CNBC president. “The New York Times is the perfect complement to reinforce CNBC’s reputation as providing the most comprehensive and well-respected global voice in business and financial news. This is the beginning of a collaborative digital relationship that we hope to expand.”
“Together CNBC.com and NYTimes.com will reach more business decision-makers than any other financial Web site in the U.S.,” said Vivian Schiller, senior vice president and general manager, NYTimes.com. “The combined resources of our two organizations means that our users will benefit from an unparalleled depth of business and technology coverage.”

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