GSN has named John Zaccario senior vice president, advertising sales.
Mr. Zaccario, previously ESPN’s VP for digital media sales and marketing, will oversee advertising sales for all of GSN’s media assets, including its 66 million-subscriber television network and its online games portal, GSN.com.
He succeeds Chris Raleigh, who left at the end of 2007.
“John’s experience and understanding of both traditional television and digital platform advertising sales will be critical to GSN’s success as we focus on creating cross-platform opportunities for our sponsors and partners,” said David Goldhill, president and CEO of GSN.