ESPN Takes Stake in NBA China

Jan 14, 2008  •  Post A Comment

ESPN, a division of the Walt Disney Co., has acquired a stake in NBA China, a new entity that will conduct all of the National Basketball Association’s business in China.
ESPN was one of five partners that spent $263 million for 11% of NBC China. The others are Bank of China Group Investment, Legend Holdings, the Li Ka Shing Foundation and China Merchants Investments.
“The expertise, resources and shared vision of these immensely successful companies will help us to achieve the potential we see in the region,” said NBA Commissioner David Stern. “The strategic investment from these companies will allow us to continue working with the Ministry of Sport and the Chinese Basketball Association to grow our sport and emphasize, in both rural and urban Chinese communities, its contributions to fitness, healthy lifestyle and an appreciation of teamwork.”
“We are delighted to be participating in this promising venture in what’s become one of the Walt Disney Co.’ most important markets,” said Robert Iger, Disney’s president and CEO. “This investment adds to our wide range of exciting businesses in China, from theme parks to retail outlets and from movie-making to mobile games.”
“This strategic investment expands our relationship with the NBA, a key partner who shares our vision of serving fans worldwide,” said George Bodenheimer, president of ESPN.


  1. Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.

  2. High quality info here! Keep up the great work. I love the feelings being expressed.

  3. Nice!! Great Ifo. Great People. Great Blog. Thank you for all the great sharing that is being done here.

  4. This is the best blog I’ve ever seen in my life! I really appreciate you taking the time out of your busy day to share your this with everyone.

  5. Keep focusing on your blog. I love how we can all express our feelings. This is an extremely nice blog here 🙂

Your Comment

Email (will not be published)